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Effect of website design on positive electronic word of mouth intention. The role moderator of gender

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Citace článku v konferenčním sborníku:
PHAN, Quyen Phu Thi a Michal PILÍK. Effect of website design on positive electronic word of mouth intention. The role moderator of gender. In: 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) [online]. Zlín: Tomas Bata University in Zlín, 2017, s. 268-277. [cit. 2024-12-05]. Dostupné z: http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf.

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