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Effect of website design on positive electronic word of mouth intention. The role moderator of gender

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dc.title Effect of website design on positive electronic word of mouth intention. The role moderator of gender en
dc.contributor.author Phan, Quyen Phu Thi
dc.contributor.author Pilík, Michal
dc.relation.ispartof 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.identifier.isbn 978-80-7454-654-9
dc.date.issued 2017
dc.citation.spage 268
dc.citation.epage 277
dc.event.title 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2017-04-26
dc.event.edate 2017-04-27
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2017.28
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf
dc.subject eWOM intention en
dc.subject website design en
dc.subject aesthetic en
dc.subject usability en
dc.subject attitude toward website en
dc.subject gender en
dc.description.abstract Electronic word of mouth (eWOM) communication has received considerable attention in marketing strategy because of its significant impact on behavioral consequences. In service marketing, numerous scholars and practitioners describe WOM as "a dominant force in the marketplace. Nevertheless, little effort has been given to integrate the effect of website design on eWOM intention. The objectives of this paper is to propose a framework to explain the influence of website design (aesthetics and usability) on eWOM intention via the applicability of the stimulus-organism-response model. Based on literature review and the framework used, an online questionnaire is developed and sent to more than 350 respondents in Taiwan. Then, SPSS and partial least square (PLS) will be use to analyze the collected data in further research. Lastly, the study concludes with a discussion of the expected findings and implications for both marketing theory and practice when using the proposed framework in this topic. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008706
utb.identifier.rivid RIV/70883521:28120/17:63517666!RIV18-MSM-28120___
utb.identifier.obdid 43877579
utb.identifier.wok 000466528800028
utb.source d-wok
dc.date.accessioned 2019-08-07T11:46:10Z
dc.date.available 2019-08-07T11:46:10Z
utb.contributor.internalauthor Phan, Quyen Phu Thi
utb.contributor.internalauthor Pilík, Michal
utb.fulltext.affiliation Thi Phu Quyen, Michal Pilík Tomas Bata University in Zlín, Faculty of Management and Economics T.G Masaryka 5555, 760 01, Zlin - Czech Republic Corresponding author [email protected] Tomas Bata University in Zlín, Faculty of Management and Economics T.G Masaryka 5555, 760 01, Zlin - Czech Republic [email protected]
utb.fulltext.dates -
utb.wos.affiliation [Phan Thi Phu Quyen; Pilik, Michal] Tomas Bata Univ Zlin, Fac Econ & Management, TG Masaryka 5555, Zlin 76001, Czech Republic
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
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