Internet and its influence on consumer behaviour: Application in the Czech Republic

Abstract

The paper deals with Internet influence on consumer behaviour in general and then in the Czech Republic. The Czech Republic is counted among post communists countries where the Internet influence on consumer behaviour is most visible. The economy development was focused not only on traditional business but in the same time period the Internet and its services were developed as well. On the other hand the paper describes the Internet influence on traditional marketing mix and its 4Ps. This paper presents results of project financed by Czech Science Foundation P403/11/P175: The factors influencing customer's on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic.