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Social media usage and SME firms' sustainability: An introspective analysis from Ghana
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| dc.title | Social media usage and SME firms' sustainability: An introspective analysis from Ghana | en |
| dc.contributor.author | Bruce, Emmanuel | |
| dc.contributor.author | Zhao, Shurong | |
| dc.contributor.author | Egala, Sulemana Bankuoru | |
| dc.contributor.author | Amoah, John | |
| dc.contributor.author | Du, Ying | |
| dc.contributor.author | Huang, Rui | |
| dc.contributor.author | Tai, Lyu | |
| dc.relation.ispartof | Sustainability | |
| dc.identifier.issn | 2071-1050 Scopus Sources, Sherpa/RoMEO, JCR | |
| dc.date.issued | 2022 | |
| utb.relation.volume | 14 | |
| utb.relation.issue | 15 | |
| dc.type | article | |
| dc.language.iso | en | |
| dc.publisher | MDPI | |
| dc.identifier.doi | 10.3390/su14159433 | |
| dc.relation.uri | https://www.mdpi.com/2071-1050/14/15/9433/htm | |
| dc.subject | social media usage | en |
| dc.subject | SMEs | en |
| dc.subject | sustainability | en |
| dc.subject | manufacturing | en |
| dc.subject | Ghana | en |
| dc.description.abstract | Social media is gradually transforming diverse business ecosystems due to the limitless capabilities they offer. Given this, emerging businesses across the globe are leveraging this innovation to improve their operations. While the literature on the usage of social media by small and medium enterprises (SMEs) is still emerging, the outcomes from existing research have not been coherent. Amid this, limited empirical evidence has been adduced on the affordance of the technology for the SME ecosystem in developing economies, particularly Ghana. Following this, this study aims to fill this research gap by investigating the impact of social media usage on the long-term sustainability of SMEs, specifically in Ghana. Using empirical data from 424 respondents who are representatives of manufacturing SMEs in Ghana, using SmartPLS techniques, the study confirmed that, generally, social media usage does not only have a positive impact on SMEs but drastically drives their motivations towards resilience and sustainability. The results further revealed a positive and significant effect of social media usage value creation, business connections and opportunities on SMEs' sustainability. This study contributes to knowledge of social media usage and sustainability from a developing country's perspective. This study offers several implications for theory and practice. | en |
| utb.faculty | Faculty of Management and Economics | |
| dc.identifier.uri | http://hdl.handle.net/10563/1011103 | |
| utb.identifier.obdid | 43883568 | |
| utb.identifier.scopus | 2-s2.0-85136943062 | |
| utb.identifier.wok | 000839027500001 | |
| utb.source | J-wok | |
| dc.date.accessioned | 2022-08-22T07:23:03Z | |
| dc.date.available | 2022-08-22T07:23:03Z | |
| dc.description.sponsorship | Doctoral Research Innovation Fund Project of CWAS of UESTC [CXJJ2021122504] | |
| dc.description.sponsorship | Ministry of Education of the People's Republic of China, MOE: CXJJ2021122504 | |
| dc.rights | Attribution 4.0 International | |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.rights.access | openAccess | |
| utb.ou | Department of Business Administration | |
| utb.contributor.internalauthor | Amoah, John | |
| utb.fulltext.affiliation | Emmanuel Bruce 1,2,* , Zhao Shurong 2,3,*, Sulemana Bankuoru Egala 1,2 , John Amoah 4 , Du Ying 2,3 , Huang Rui 2,3 and Tai Lyu 3,5 1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China; [email protected] 2 Center for West Africa Studies, University of Electronic Science and Technology of China, Chengdu 611731, China; [email protected] (D.Y.); [email protected] (H.R.) 3 School of Public Affairs and Administration, University of Electronic Science and Technology of China, Chengdu 611731, China; [email protected] 4 Department of Business Administration, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, 76001 Zlin, Czech Republic; [email protected] or [email protected] 5 School of International Education, University of Electronic Science and Technology of China, Chengdu 611371, China * Correspondence: [email protected] (E.B.); [email protected] or [email protected] (Z.S.) | |
| utb.fulltext.dates | Received: 8 July 2022 Revised: 25 July 2022 Accepted: 29 July 2022 Published: 1 August 2022 | |
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| utb.fulltext.sponsorship | This research received external funding from Doctoral Research Innovation Fund Project of CWAS of UESTC accredited by Ministry of Education, China. Project No (CXJJ2021122504). | |
| utb.wos.affiliation | [Bruce, Emmanuel; Egala, Sulemana Bankuoru] Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu 611731, Peoples R China; [Bruce, Emmanuel; Zhao Shurong; Egala, Sulemana Bankuoru; Du Ying; Huang Rui] Univ Elect Sci & Technol China, Ctr West Africa Studies, Chengdu 611731, Peoples R China; [Zhao Shurong; Du Ying; Huang Rui; Tai Lyu] Univ Elect Sci & Technol China, Sch Publ Affairs & Adm, Chengdu 611731, Peoples R China; [Amoah, John] Tomas Bata Univ Zlin, Fac Management & Econ, Dept Business Adm, Mostni 5139, Zlin 76001, Czech Republic; [Tai Lyu] Univ Elect Sci & Technol China, Sch Int Educ, Chengdu 611371, Peoples R China | |
| utb.scopus.affiliation | School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, 611731, China; Center for West Africa Studies, University of Electronic Science and Technology of China, Chengdu, 611731, China; School of Public Affairs and Administration, University of Electronic Science and Technology of China, Chengdu, 611731, China; Department of Business Administration, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin, 76001, Czech Republic; School of International Education, University of Electronic Science and Technology of China, Chengdu, 611371, China | |
| utb.fulltext.projects | CXJJ2021122504 | |
| utb.fulltext.faculty | Faculty of Management and Economics | |
| utb.fulltext.ou | Department of Business Administration | |
| utb.identifier.jel | - |
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