Publikace UTB
Repozitář publikační činnosti UTB
Composition and perception of background music in selected hospitality facilities in the Czech Republic
Repozitář DSpace/Manakin
Kontaktujte nás | Jazyk: čeština English
- Domovská stránka DSpace
- →
- Recenzovaný odborný článek
- →
- Fakulta multimediálních komunikací
- →
- Zobrazit záznam
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.title | Composition and perception of background music in selected hospitality facilities in the Czech Republic | en |
| dc.contributor.author | Weberová, Dagmar | |
| dc.contributor.author | Bačuvčík, Radim | |
| dc.contributor.author | Kazík, Martin | |
| dc.contributor.author | Černá, Jana | |
| dc.relation.ispartof | Communication Today | |
| dc.identifier.issn | 1338-130X Scopus Sources, Sherpa/RoMEO, JCR | |
| dc.date.issued | 2022 | |
| utb.relation.volume | 13 | |
| utb.relation.issue | 1 | |
| dc.citation.spage | 108 | |
| dc.citation.epage | 129 | |
| dc.type | article | |
| dc.language.iso | en | |
| dc.publisher | Univ Ss Cyril & Methodius Trnava, Fac Mass Media Communication | |
| dc.relation.uri | https://communicationtoday.sk/composition-and-perception-of-background-music-in-selected-hospitality-facilities-in-the-czech-republic/ | |
| dc.relation.uri | https://communicationtoday.sk/wp-content/uploads/08_WEBEROVA-et-al_CT-1-2022.pdf | |
| dc.subject | hospitality industry | en |
| dc.subject | marketing | en |
| dc.subject | music in marketing | en |
| dc.subject | perception of music | en |
| dc.description.abstract | The aim of this research study is to analyse the state of background music played in facilities of the hospitality industry in the Czech Republic in relation to how customers perceive said music. The study draws from a part of the findings of a quantitative survey focused on the analysis of music currently used in commercial spaces. The survey, which took place in 2019, consisted of respondents' in-person visits and led to the production of a total of 6,909 reports, of which 1,190 (21%) came from facilities in the hospitality industry. The results have been analysed using methods of descriptive and inferential statistics, such as the ANOVA test, Tukey's HSD test, chi-squared test, and Pearson correlation. While the results confirm that the use of background music in the form of popular song mixes played from the radio or other sources is prevalent, they also show that this option is rated the least positively by the respondents. | en |
| utb.faculty | Faculty of Multimedia Communications | |
| dc.identifier.uri | http://hdl.handle.net/10563/1011014 | |
| utb.identifier.obdid | 43883532 | |
| utb.identifier.scopus | 2-s2.0-85131293604 | |
| utb.identifier.wok | 000800238900008 | |
| utb.source | J-wok | |
| dc.date.accessioned | 2022-06-20T13:11:22Z | |
| dc.date.available | 2022-06-20T13:11:22Z | |
| utb.contributor.internalauthor | Weberová, Dagmar | |
| utb.contributor.internalauthor | Bačuvčík, Radim | |
| utb.contributor.internalauthor | Kazík, Martin | |
| utb.fulltext.affiliation | Dagmar WEBEROVÁ – Radim BAČUVČÍK – Martin KAZÍK – Jana ČERNÁ Assoc. Prof. PhDr. Dagmar Weberová, Ph.D., MBA Faculty of Multimedia Communications Tomáš Baťa University Univerzitní 2431 760 01 Zlín Czech Republic [email protected] Dagmar Weberová is a graduate of the Faculty of Arts of the Comenius University in Bratislava and she became an Associate Professor in Management at the Comenius University in Bratislava in 2013. As part of her pedagogical and research activities, she focuses on intercultural communication, intercultural marketing and globalisation issues. In practice, she is involved in counselling on business negotiations with foreign partners and workforce diversity in multinational companies. Assoc. Prof. Ing. Radim Bačuvčík, Ph.D. Faculty of Multimedia Communications Tomáš Baťa University Univerzitní 2431 760 01 Zlín Czech Republic [email protected] Radim Bačuvčík is an Associate Professor at the Department of Marketing Communication, the Faculty of Multimedia Communications at Tomáš Baťa University in Zlín. He is a graduate in Multimedia Studies at the Comenius University in Bratislava, holds a Ph.D. degree in Musicology at Palacký University Olomouc, a Master’s degree in Marketing Communication at Tomáš Baťa University in Zlín, and another Master’s degree in Economy and Management at Brno University of Technology. Those fields he combines in his many publications and research same as in his pedagogical practice. Mgr. Martin Kazík Faculty of Multimedia Communications Tomáš Baťa University Univerzitní 2431 760 01 Zlín Czech Republic [email protected] Martin Kazík is a Ph.D. student, lecturer and researcher at the Faculty of Multimedia Communications of Tomáš Baťa University in Zlín. He has Master’s degree in Marketing Communication earned at the Department of Marketing Communications of the Faculty of Multimedia Communications at Tomáš Baťa University in Zlín. In his research he focuses on application of design thinking methods in academic education and research. He lectures Digital Marketing, Service Marketing, Service Design and Modern Marketing Research Methods. Ing. Jana Černá, PhD. Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava Nám. J. Herdu 2 917 01 Trnava Slovak Republic [email protected] Jana Černá is a graduate of the Faculty of National Economy of the University of Economics in Bratislava. In pedagogical, scientific and publishing activities, she specialises in the topics of services and tourism in the whole spectrum of these issues, specifically in services and tourism marketing | |
| utb.fulltext.dates | - | |
| utb.fulltext.references | ADAMISIN, P. et al.: Managerial Approaches of Environmental Projects: An Empirical Study. In Polish Journal of Management Studies, 2018, Vol. 17, No. 1, p. 27-38. ISSN 2081-7452. ANDERSSON, P. K. et al.: Let the Music Play or Not: The Influence of Background Music on Consumer Behavior. In Journal of Retailing and Consumer Services, 2012, Vol. 19, No. 6, p. 553-560. ISSN 0969-6989. ARENI, C. S., KIM, D.: The Influence of Background Music on Shopping Behavior Classical Versus Top-Forty Music in a Wine Store. In MCALISTER, L., ROTHSCHILD, M. L. (eds.): ACR North American Advances in Consumer Research Volume 20. Provo : Association for Consumer Research, 1993, p. 336-340. ARENI, C. S., MILLER, R.: Sales Effects of In-Store Radio Advertising. In Journal of Marketing Communications, 2012, Vol. 18, No. 4, p. 285-295. ISSN 1352-7266. Background Music That Works | Mood-Based Music for Your Business. [online]. [2021-01-18]. Available at: <https://www.soundtrackyourbrand.com/>. BEER, A., GREITEMEYER, T.: The Effects of Background Music on Tipping Behavior in a Restaurant: A Field Study. In Psychology of Music, 2018, Vol. 47, No. 3, p. 444-450. ISSN 0305-7356. BERLYNE, D. E.: Aesthetics and Psychobiology. New York : Appleton-Century-Crofts, 1971. BISWAS, D., LUND, K., SZOCS, C.: Sounds Like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Background Noise on Food Sales. In Journal of the Academy of Marketing Science, 2018, Vol. 47, No. 1, p. 37-55. ISSN 0092-0703. BURNER, G. C.: An Oceanside Field Experiment on Background Music Effects on the Restaurant Tab. In Perceptual and Motor Skills, 2003, Vol. 96, No. 3, p. 94-104. ISSN 0031-5125. CALDWELL, C., HIBBERT, S. A.: The Influence of Music Tempo and Musical Preference on Restaurant Patrons’ Behavior. In Psychology & Marketing, 2002, Vol. 19, No. 11, p. 895-917. ISSN 1520-6793. CHEBAT, J. C., CHEBAT, C. G., VAILLANT, D.: Environmental Background Music and In-Store Selling. In Journal of Business Research, 2001, Vol. 54, No. 2, p. 115-123. ISSN 0148-2963. CHOO, B. J. K. et al.: The Sound of Music on the Pocket: A Study of Background Music in Retail. In Psychology of Music, 2020, Vol. 49, No. 5, p. 1381-1400. ISSN 0305-7356. DAUNFELDT, S. O. et al.: Effects of Employees’ Opportunities to Influence In-Store Music on Sales: Evidence from a Field Experiment. In Journal of Retailing and Consumer Services, 2021, Vol. 59, 102417. ISSN 0969-6989. DOBRODOLAC, M. et al.: A Study on the Competitive Strategy of the Universal Postal Service Provider. In Technology Analysis & Strategic Management, 2016, Vol. 28, No. 8, p. 935-949. ISSN 0953-7325. DOBRODOLAC, M. et al.: A Model for the Comparison of Business Units. In Personnel Review, 2018, Vol. 47, No. 1, p. 150-165. ISSN 0048-3486. DUBÉ, L., CHEBAT, J. C., MORIN, S.: The Effects of Background Music on Consumers’ Desire to Affiliate in BuyerSeller Interactions. In Psychology & Marketing, 1995, Vol. 12, No. 4, p. 305-319. ISSN 1520-6793. DUBÉ, L., MORIN, S.: Background Music Pleasure and Store Evaluation: Intensity Effects and Psychological Mechanisms. In Journal of Business Research, 2001, Vol. 54, No. 2, p. 107-113. ISSN 0148-2963. FRANĚK, M., MUŽÍK, P.: Postoje k funkci hudby v obchodním prostředí. In Opus musicum, 2003, Vol. 35, No. 3, p. 19-23. ISSN 0862-8505. GARLIN, F. V., OWEN, K.: Setting the Tone with the Tune: A Meta-Analytic Review of the Effects of Background Music in Retail Settings. In Journal of Business Research, 2006, Vol. 59, No. 6, p. 755-764. ISSN 0148-2963. GUÉGUEN, N., HÉLÈNE, L. G., JACOB, C.: Sound Level of Background Music and Alcohol Consumption: An Empirical Evaluation. In Perceptual and Motor Skills, 2004, Vol. 99, No. 1, p. 34-38. ISSN 0031-5125 HERRINGTON, J. D., CAPPELLA, L. M.: Effects of Music in Service Environments: A Field Study. In Journal of Services Marketing, 1996, Vol. 10, No. 2, p. 26-41. ISSN 0887-6045. HITKA, M. et al.: Factors Forming Employee Motivation Influenced by Regional and Age-Related Differences. In Journal of Business Economics and Management, 2019, Vol. 20, No. 4, p. 674-693. ISSN 1611-1699. KAMPF, R. et al.: Generational Differences in the Perception of Corporate Culture in European Transport Enterprises. In Sustainability, 2017, Vol. 9, No. 9, 1561. ISSN 2071-1050. KIM, K., ZAUBERMAN, G.: The Effect of Music Tempo on Consumer Impatience in Intertemporal Decisions. In European Journal of Marketing, 2019, Vol. 53, No. 3, p. 504-523. ISSN 0309-0566. KLEIN, K., MELNYK, V., VÖLCKNER, F.: Effects of Background Music on Evaluations of Visual Images. In Psychology & Marketing, 2021, Vol. 38, No. 12, p. 2240-2246. ISSN 1520-6793. KNOEFERLE, K. M., PAUS, V. C., VOSSEN, A.: An Upbeat Crowd: Fast In-Store Music Alleviates Negative Effects of High Social Density on Customers’ Spending. In Journal of Retailing, 2017, Vol. 93, No. 4, p. 541-549. ISSN 0022-4359. KNOEFERLE, K., SPENCE, C. H.: Crossmodal Correspondences between Sounds and Tastes. In Psychonomic Bulletin & Review, 2012, Vol. 19, No. 6, p. 878-896. ISSN 1069-9384. KOTLER, P.: Atmospherics as a Marketing Tool. In Journal of Retailing, 1973, Vol. 49, No. 4, p. 48-64. ISSN 0022-4359. KUCHARČÍKOVÁ, A., MIČIAK, M., HITKA, M.: Evaluating the Effectiveness of Investment in Human Capital in E-Business Enterprise in the Context of Sustainability. In Sustainability, 2018, Vol. 10, No. 9, 3211. ISSN 2071-1050. LAMMERS, H. B.: An Oceanside Field Experiment on Background Music Effects on the Restaurant Tab. In Perceptual and Motor Skills, 2003, Vol. 96, No. 3, p. 1025-1026. ISSN 0031-5125. MADLEŇÁK, R., ŠVADLENKA, L.: Acceptance of Internet Advertising by Users in The Czech Republic. In E & M Ekonomie a management, 2009, Vol. 12, No. 1, p. 98-107. ISSN 2336-5064. Manuál postupu rozhodování Rady pro rozhlasové a televizní vysílání o udělení licence k provozování rozhlasového a televizního vysílání šířeného prostřednictvím vysílačů podle zákona č. 231/2001 Sb., o provozování rozhlasového a televizního vysílání. Released on 6th June 2017. [online]. [2022-03-03]. Available at: <https://www.rrtv.cz/files/licencni_rizeni/manualPostupu.pdf>. MARUYAMA, N. et al.: Assessing the Ease of Conversation in Multi-Group Conversation Spaces: Effect of Background Music Volume on Acoustic Comfort in a Café. In Building Acoustics, 2020, Vol. 27, No. 2, p. 137-153. ISSN 1351-010X. MCCARRON, A., TIERNEY, K. J.: The Effect of Auditory Stimulation on the Consumption of Soft Drinks. In Appetite, 1989, Vol. 13, No. 2, p. 155-159. ISSN 0195-6663. MICHEL, A., BAUMANN, C., GAYER, L.: Thank You for the Music – or Not? The Effects of In-Store Music in Service Settings. In Journal of Retailing and Consumer Services, 2017, Vol. 36, p. 21-32. ISSN 0969-6989. MILLIMAN, R. E.: The Influence of Background Music on the Behavior of Restaurant Patrons. In Journal of Consumer Research, 1986, Vol. 13, No. 2, p. 286-289. ISSN 0093-5301. MILLIMAN, R. E.: Using Background Music to Affect the Behavior of Supermarket Shoppers. In Journal of Marketing, 1982, Vol. 46, No. 3, p. 86-91. ISSN 0022-2429. NORTH, A. C., HARGREAVES, D. J., MCKENDRICK, J.: In-Store Music Affects Product Choice. In Nature, 1997, Vol. 390, No. 6656, p. 132-132. ISSN 0028-0836. OVALI, E.: The Effects of Background Music Dimensions on Customer Attitude Towards Retail Store. In ISMC 2019: 15th International Strategic Management Conference. Conference Proceedings. London : Future Academy, 2019, p. 113-122. REINOSO-CARVALHO, F. et al.: Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience. In Multisensory Research. 2019, Vol. 32, No. 4-5, p. 367-400. ISSN 2213-4794. REINOSO-CARVALHO, F. et al.: A Sprinkle of Emotions vs a Pinch of Crossmodality: Towards Globally Meaningful Sonic Seasoning Strategies for Enhanced Multisensory Tasting Experiences. In Journal of Business Research, 2020, Vol. 117, p. 389-399. ISSN 0148-2963. ROBALLEY, T. C. et al.: The Effect of Music on Eating Behavior. In Bulletin of the Psychonomic Society, 1985, Vol. 23, No. 3, p. 221-222. ISSN 0090-5054. SMITH, P. C., CURNOW, R.: “Arousal Hypothesis” and the Effects of Music on Purchasing Behavior. In Journal of Applied Psychology, 1966, Vol. 50, No. 3, p. 255-256. ISSN 0021-9010. SPENCE, C.: Multisensory Experiential Wine Marketing. In Food Quality and Preference, 2019, Vol. 71, p. 106-116. ISSN 0950-3293. SULLIVAN, M.: The Impact of Pitch, Volume and Tempo on the Atmospheric Effects of Music. In International Journal of Retail & Distribution Management, 2002, Vol. 30, No. 6, p. 323-330. ISSN 0959-0552. SWEENEY, J. C., WYBER, F.: The Role of Cognitions and Emotions in the Music‐Approach‐Avoidance Behavior Relationship. In Journal of Services Marketing, 2002, Vol. 16, No. 1, p. 51-69. ISSN 0887-6045. TARLAO, C. et al.: Influence of Sound Level on Diners’ Perceptions and Behavior in a Montreal Restaurant. In Applied Acoustics, 2021, Vol. 174, 107772. ISSN 0003-682X. TURLEY, L. W., MILLIMAN, R. E.: Atmospheric Effects on Shopping Behavior. In Journal of Business Research, 2000, Vol. 49, No. 2, p. 193-211. ISSN 0148-2963. VILČEKOVÁ, L., ŠTARCHOŇ, P.: Consumer Perception of Selected Brands Explored through Archetypes. In 4th International Conference on Education and Social Sciences (INTCESS). Conference Proceedings. Istanbul : INTCESS, 2017, p. 819-823. WILSON, S.: The Effect of Music on Perceived Atmosphere and Purchase Intentions in a Restaurant. In Psychology of Music, 2003, Vol. 31, No. 1, p. 93-112. ISSN 0305-7356. YALCH, R., SPANGENBERG, E.: Effects of Store Music on Shopping Behavior. In Journal of Consumer Marketing, 1990, Vol. 7, No. 2, p. 55-63. ISSN 0736-3761. YALCH, R. F., SPANGENBERG, E.: Using Store Music for Retail Zoning: A Field Experiment. In MCALISTER, L., ROTHSCHILD, M. L. (eds.): ACR North American Advances in Consumer Research Volume 20. Provo : Association for Consumer Research, 1993, p. 632-636. | |
| utb.fulltext.sponsorship | - | |
| utb.wos.affiliation | [Weberova, Dagmar; Bacuvcik, Radim; Kazik, Martin] Tomas Bata Univ, Fac Multimedia Commun, Univ 2431, Zlin, Czech Republic; [Cerna, Jana] Univ Ss Cyril & Methodius Trnava, Fac Mass Media Commun, Nam J Herdu 2, Trnava 91701, Slovakia | |
| utb.scopus.affiliation | Faculty of Multimedia Communications Tomáš Baťa, University Univerzitní, Zlín, 2431 760 01, Czech Republic; Faculty of Mass Media Communication University of Ss., Cyril and Methodius in Trnava Nám., J. Herdu, 2 917 01, Slovakia | |
| utb.fulltext.projects | - | |
| utb.fulltext.faculty | Faculty of Multimedia Communications | |
| utb.fulltext.ou | - |
