Selected methods of sustainability of customers in e-commerce

Abstract

The article discusses the sustainability of customers in e-commerce in the B2C relationship. Looks at the issue from a position of small or medium providers of goods in e-commerce section. Identifies major differences compared to the classic sale of goods and also defines critical approaches. This article tries to find out synergistic methods for the long-term sustainability of the customer in comparison with different methods. All these methods are evaluated based on the effect on final profit and the rate of return of individual customers for the year term. In conclusion of this article is the procedural scheme for the small and medium firm which should help increase the sustainability of customers in e-commerce. As important as the processing scheme is to increase customer loyalty. One option is to offer gifts and personal phone calls to increasing customers' loyalty. The consequence of these measures is an increase of 10.5% in comparison to the return of individual customers gained from basic data.