Kontaktujte nás | Jazyk: čeština English
dc.title | Antecedents of existing and new products selling: A Job Demands-Resources (Jd-R) conceptual model | en |
dc.contributor.author | Rivas, Adriana A. Amaya | |
dc.contributor.author | Phan, Quyen Phu Thi | |
dc.contributor.author | Amaya Rivas, Jorge Luis | |
dc.relation.ispartof | 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.identifier.isbn | 978-80-7454-654-9 | |
dc.date.issued | 2017 | |
dc.citation.spage | 10 | |
dc.citation.epage | 20 | |
dc.event.title | 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) | |
dc.event.location | Zlín | |
utb.event.state-en | Czech Republic | |
utb.event.state-cs | Česká republika | |
dc.event.sdate | 2017-04-26 | |
dc.event.edate | 2017-04-27 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Tomas Bata University in Zlín | |
dc.identifier.doi | 10.7441/dokbat.2017.01 | |
dc.relation.uri | http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf | |
dc.subject | product selling performance | en |
dc.subject | job's demands | en |
dc.subject | product complexity | en |
dc.subject | learning orientation | en |
dc.subject | conceptual framework | en |
dc.description.abstract | New product development (NPD) has gained more attention in innovation literature. Due to NPD may determine the unique position that organizations may conquer. However, few studies have examined how salespeople decide to sell existing products and new products. This importance relies on the premise that new products need to be sold by organization's salesforce. The objectives of this study is to (1) to develop a comprehensive and integrative conceptual framework of the antecedents of salesperson existing and new product selling based on the job demands-resources (JD-R). Based on an extensive literature review and the proposed conceptual framework, a self-administered survey will be develop and will be sent to more than 400 salespeople in high-tech's organizations in Taiwan. Then, SPSS and partial least squares (PLS) will be employed to provide a descriptive analysis of the collected data and for further hypotheses testing. Finally, the study will show the expected findings and expected implications for the current literature and for practitioners. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1008693 | |
utb.identifier.rivid | RIV/70883521:28120/17:63517836!RIV18-MSM-28120___ | |
utb.identifier.obdid | 43877708 | |
utb.identifier.wok | 000466528800001 | |
utb.source | d-wok | |
dc.date.accessioned | 2019-08-07T11:46:07Z | |
dc.date.available | 2019-08-07T11:46:07Z | |
utb.contributor.internalauthor | Phan, Quyen Phu Thi | |
utb.fulltext.affiliation | Adriana A. Amaya Rivas, Phan Thi Phu Quyen, Jorge Luis Amaya Rivas Department of International Business Administration, Chinese Culture University No. 55, Hwa-Kang Rd., Yang-Ming Shan, Taipei, 11114, Taiwan Corresponding author [email protected] Faculty of Management and Economics, Tomas Bata University in Zlín T.G Masaryka 5555, 760 01, Zlin - Czech Republic [email protected] Escuela Superior Politécnica del Litoral, ESPOL, Facultad de Ingeniería Mecánica y Ciencias de la Producción, Campus Gustavo Galindo Km 30.5 Vía Perimetral, P.O. Box 09-01-5863, Guayaquil, Ecuador [email protected] | |
utb.fulltext.dates | - | |
utb.wos.affiliation | [Rivas, Adriana A. Amaya] Chinese Culture Univ, Dept Int Business Adm, 55 Hwa Kang Rd, Taipei 11114, Taiwan; [Phan Thi Phu Quyen] Tomas Bata Univ, Fac Econ & Management, TG Masaryka 5555, Zlin 76001, Czech Republic; [Amaya Rivas, Jorge Luis] ESPOL, Escuela Super Politecn Litoral, Fac Ingn Mecan & Ciencias Prod, Campus Gustavo Galindo Km 30-5 Via Perimetral, Guayaquil, Ecuador | |
utb.fulltext.faculty | Faculty of Management and Economics |